Assurity Life Insurance Review 2026: Honest Rates, No-Exam Options & Complete Guide
When you’re shopping for life insurance, the big-name carriers — Prudential, MetLife, New York Life — tend to dominate the conversation. But some of the best value lives in the mid-tier mutual carriers that fly under the radar. Assurity Life Insurance Company is exactly that kind of carrier: a 130-year-old mutual organization with an A.M. Best A- (Excellent) rating, a remarkably low complaint index, and one of the fastest no-exam underwriting processes in the industry.
In this 2026 review, we break down every Assurity product, real-world rate comparisons, their accelerated underwriting process, and whether this Lincoln, Nebraska-based mutual is the right fit for your family’s coverage needs.
Company Overview: 130 Years of Mutual Strength
Assurity Life Insurance Company was formed in 2007 through the merger of three longstanding insurers — Woodmen Accident and Life, Security Financial Life, and Lincoln Direct Life — but its roots trace back to 1890. Headquartered in Lincoln, Nebraska, Assurity operates as a mutual organization, meaning policyholders share in the ownership of the company rather than outside shareholders.
That mutual structure matters. Without Wall Street demanding quarterly profit growth, Assurity can focus on long-term policyholder value — competitive pricing, conservative financial management, and product innovation that serves customers rather than stock prices. The company operates in all states except New York, where its subsidiary Assurity Life Insurance Company of New York handles coverage.
Financial Strength and Ratings: How Safe Is Assurity?
Assurity’s financial credentials are solid, with ratings that place it comfortably in the “safe carrier” category:
| Rating Agency | Assurity Score | What It Means |
|---|---|---|
| A.M. Best | A- (Excellent) with Positive Outlook | Excellent ability to meet ongoing insurance obligations; positive outlook signals expected improvement |
| S&P Global Ratings | AA- | Very strong financial security characteristics |
| BBB | A+ | High level of trust and customer satisfaction |
| NAIC Complaint Index | 0.25 | 75% fewer complaints than expected for market share — exceptional |
The standout number here is the NAIC Complaint Index of 0.25. That means Assurity receives only one-quarter the complaints expected for a carrier of its size. For comparison, the industry average is 1.00, and many well-known carriers score above 2.0. A 0.25 complaint index is elite-level customer satisfaction — it tells you that when Assurity policyholders file claims, they get paid without drama.
Verify Assurity’s current ratings independently through the AM Best rating portal and the NAIC consumer resources page.
Assurity Life Insurance Products: Full Lineup
Assurity offers a well-diversified product line that goes beyond basic term and whole life. Here’s every policy type available in 2026:
- Term Life Insurance (NonMed 350) — Accelerated underwriting term life with coverage from $50,000 to $350,000 (up to $1M with additional underwriting). 10, 15, 20, and 30-year level premium periods. Instant approval for over 50% of applicants.
- Whole Life Insurance — Permanent coverage with guaranteed level premiums, guaranteed cash value accumulation, and living benefits. Available with accelerated underwriting for faster approval.
- Universal Life Insurance — Flexible-premium permanent coverage with adjustable death benefit and cash value growth potential.
- Accidental Death Insurance Plus — Additional coverage that pays out if death results from a covered accident. Affordable supplement to primary life insurance.
- Disability Income Insurance — Monthly income replacement if you become unable to work due to illness or injury. A critical coverage gap that most families overlook.
- Critical Illness Insurance — Lump-sum payment upon diagnosis of a covered serious condition (cancer, heart attack, stroke, etc.). Helps cover treatment costs and lost income during recovery.
- Mortgage Protection Term Life — Level-term coverage designed to pay off your mortgage if you pass away, protecting your family from losing the home.
Assurity NonMed 350 Term: The Flagship Product
Assurity’s NonMed 350 Term Life is the product that sets them apart. It uses accelerated underwriting — pulling prescription history, MIB records, and motor vehicle reports electronically — to deliver instant approval decisions for more than half of all applicants. No blood draw, no urine sample, no paramed exam.
Here’s the full feature breakdown:
| Feature | Details |
|---|---|
| Coverage Amount | $50,000–$350,000 (no exam); up to $1M with additional underwriting for ages 18–50; up to $500K for ages 51–65 |
| Term Lengths | 10, 15, 20, and 30 years |
| Guaranteed Benefits | Level premium for entire term; guaranteed tax-free death benefit |
| Conversion Option | Convert to permanent coverage without additional underwriting |
| Built-In Riders | Accelerated Benefits Rider: access part of death benefit if diagnosed with terminal illness or need permanent nursing home care |
| Optional Riders | Return of Premium (refunds up to 100% of premiums); Critical Illness Benefit (lump-sum on diagnosis); Monthly Disability Income Rider |
| Renewability | Renewable up to age 95 |
| Availability | All states except New York |
Sample rate: A 40-year-old female in the Preferred Non-Tobacco class can get $300,000 of 20-year coverage for approximately $32/month. That’s competitive with fully underwritten policies from larger carriers — without the exam.
Assurity Term Rates: Age-Based Comparison
Here’s how Assurity NonMed 350 stacks up against industry averages for a 20-year level term policy at $250,000 coverage:
| Age | Gender | Assurity NonMed 350 | Industry Average | Savings |
|---|---|---|---|---|
| 35 | Male | $24/mo | $27/mo | ~11% |
| 45 | Male | $42/mo | $48/mo | ~13% |
| 55 | Male | $98/mo | $115/mo | ~15% |
| 65 | Male | $225/mo | $260/mo | ~13% |
| 35 | Female | $19/mo | $22/mo | ~14% |
| 45 | Female | $32/mo | $37/mo | ~14% |
| 55 | Female | $68/mo | $82/mo | ~17% |
| 65 | Female | $155/mo | $185/mo | ~16% |
Note: Rates are sample estimates for Preferred Non-Tobacco risk class. Actual quotes depend on health profile, state, and underwriting outcome.
Assurity Whole Life: Permanent Coverage With Accelerated Underwriting
For those who want lifelong coverage with guaranteed cash value growth, Assurity’s whole life product offers a streamlined path. Like the term product, it uses accelerated underwriting — meaning many applicants can get approved without a medical exam. The policy builds guaranteed cash value over time, which can be borrowed against for emergencies, college tuition, or retirement income supplementation.
Key features of Assurity whole life:
- Guaranteed level premiums for life — your rate never increases
- Guaranteed death benefit that never decreases
- Guaranteed cash value accumulation with tax-deferred growth
- Living benefits: access part of the death benefit if diagnosed with a terminal illness
- Dividend potential — as a mutual company, Assurity may pay dividends to whole life policyholders (not guaranteed)
Disability and Critical Illness: The Coverage Most Families Miss
One of Assurity’s biggest differentiators is their disability income insurance and critical illness insurance products. Most life insurance carriers focus exclusively on death benefits — Assurity covers the living-risk side too.
Disability Income Insurance replaces a portion of your monthly income if you become unable to work due to illness or injury. According to the Social Security Administration, more than one in four 20-year-olds will experience a disability before retirement. Yet most families have zero disability coverage beyond what their employer provides — and employer group policies often cap at 60% of income with strict definitions of “disabled.”
Critical Illness Insurance pays a lump-sum benefit upon diagnosis of a covered condition — cancer, heart attack, stroke, organ failure, and others. That lump sum can cover treatment costs, experimental therapies insurance won’t pay for, or simply replace lost income during recovery. It’s a financial bridge that health insurance doesn’t provide.
For families who want comprehensive protection — not just a death benefit — Assurity’s ability to bundle life, disability, and critical illness under one carrier is a genuine advantage.
Customer Service and Claims: The 0.25 Complaint Index Story
Assurity’s NAIC Complaint Index of 0.25 is one of the lowest in the industry. To put that in perspective: the national average is 1.00. A score of 0.25 means Assurity receives 75% fewer complaints than expected for their market share. This isn’t a marketing claim — it’s regulatory data published by the National Association of Insurance Commissioners.
What drives such a low complaint rate? Three factors:
- Clean underwriting — Accelerated underwriting catches potential issues upfront, so there are fewer surprises at claim time.
- Mutual structure — Without shareholder pressure to minimize payouts, claims are processed with policyholder interests first.
- Product simplicity — Assurity’s products are straightforward. No complex riders with hidden exclusions that generate disputes.
For claims, Assurity can be reached at 800-276-7619 Ext. 4264. Their website at Assurity.com provides online claims initiation and policy management.
Who Should Choose Assurity — and Who Should Look Elsewhere
Assurity Is a Strong Fit If:
- You want no-exam term life with genuinely competitive rates (not the typical no-exam price penalty)
- You need disability or critical illness coverage alongside life insurance from one carrier
- Fast approval matters — Assurity’s accelerated underwriting delivers instant decisions for 50%+ of applicants
- You value a mutual structure where policyholders own the company
- You’re in New York — Assurity’s NY subsidiary provides coverage where many carriers don’t
Consider Alternatives If:
- You need coverage above $1 million — Assurity caps no-exam coverage at $350K; larger carriers like Banner Life offer higher limits
- You’re a senior over 70 seeking term coverage — Assurity’s term products cap issue ages lower than Foresters (up to age 80)
- You want a purely digital, app-based experience — Assurity’s process is efficient but still involves agent interaction; digital-first carriers like Ethos or Ladder may appeal more
- You’re looking for final expense/burial insurance specifically — Assurity’s whole life works for this but isn’t purpose-built for it like dedicated final expense products
Frequently Asked Questions
Related Resources
- AM Best Rating Portal — Verify Assurity’s current financial strength rating independently
- NAIC Consumer Resources — Review complaint data and regulatory information for any insurer
If you’re comparing multiple carriers, our cheapest life insurance companies guide ranks the top 7 by price. For no-exam coverage specifically, see our simplified issue life insurance guide. And if you’re interested in the mutual vs. stock carrier difference, our whole life cash value guide explains how mutual dividends work.
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